Music Video Marketplace applies licensing principles commonly seen in stock media and sync rights to the music video domain. Instead of commissioning bespoke shoots, artists select from finished videos and choose either exclusive ownership or leased usage rights.
Musicians upload tracks and preview matched visuals curated by mood and genre. Because footage is already produced and post-finished, artists can deploy videos immediately within release campaigns. Leasing allows experimentation across audiences and messaging without long-term commitment.
Founder Loraa White identified licensing flexibility as a missing component in independent video production. Her experience showed that artists needed scalable access to visuals rather than single high-cost projects. The marketplace framework provides that modularity.
The library includes footage from filmmakers globally, enabling cinematic diversity without production logistics. Planned tools include a mobile app for integrating artist-shot performance footage into licensed videos, increasing personalization while retaining efficiency.
With a Kickstarter campaign planned and recognition including Ulster Tatler’s 2025 Businesswoman of the Year award, Music Video Marketplace illustrates how licensing models are reshaping creative production access for independent musicians.
Learn more:
Rolling Stone feature: https://www.rollingstone.co.uk/culture/a-new-concept-for-independent-music-music-video-marketplace-reimagines-visuals-for-artists-55810/
Website: https://musicvideomarketplace.com/
Founder: https://www.linkedin.com/in/loraawhite/
Instagram: https://www.instagram.com/loraawhite/
Award: https://www.facebook.com/ulstertatlermag/posts/the-ulster-tatler-awards-2025-businesswoman-of-the-year-award-goes-to-loraa-whit/1603864514359099/
